Type Rules: The Designer's Guide to Professional Typography

Description:

Type Rules!, Fourth Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, and how to design a typeface, as well as how to fully harness the power of major design packages including the Adobe Creative Suite.Includes video clips showing examples of projects discussed in Chapter 11- Type on the Web and Chapter 12- Type in Motion

This new Fourth Edition includes:

Expanded coverage of type on the web, web fonts, and type in motion
New chapters on typographic hierarchy and guidelines for mobile devices
Access to bonus video content
More type tips and embedded exercises than ever before
In-depth coverage of the latest type trends, including OpenType, scaling logos, and interactive typography
An expanded discussion of the history of typography and notable type designers, along with a glossary of key terms

"I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules! is one of the best. It's a book that will prove its value time and again."
Allan Haley, Director of Words and Letters, Monotype Imaging

"Type Rules! is a must-have book for students and professionals alike. I highly recommend it."
Prof. Ed Benguiat, world-renowned type designer and educator, School of Visual Arts

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eBook Details:
Category: Graphics
Author: Ilene Strizver
Press: Wiley
Language: English
ISBN10: 1118454057
ISBN13: 9781118454053
Pages: 320
PubDate: 2013-11-04 00:00:00
UploadDate: 6/3/2016 2:52:28 pm

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