Google Analytics Integrations

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Get a complete view of your customers and make your marketing analysis more meaningful

How well do you really know your customers? Find out with the help of expert author Daniel Waisberg and Google Analytics Integrations. This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. Youll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior.

Explains proven techniques and best practices for collecting clean and accurate information from the start
Shows you how to import your organizations marketing and customer data into Google Analytics
Illustrates the importance of taking a holistic view of your customers and how this knowledge can transform your business
Provides step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of your customers, their needs, and what motivates them to take action

Google Analytics Integration is your in-depth guide to improving your data integration, behavioral analysis, and ultimately, your bottom line.

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eBook Details:
Category: Web Development
Author: Daniel Waisberg
Language: English
ISBN10: 1119053064
ISBN13: 9781119053064
Pages: 216
PubDate: 2015-05-04 00:00:00
UploadDate: 6/17/2016 8:33:36 pm

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