The Instigatory Theory of NGO Communication: Strategic Communication in Civil Society Organizations .

By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design.

Authors: Evandro Oliveira

Date: 2019-08-08

Upload Date: 11/18/2020 8:36:34 AM

Format: pdf

Pages: 262



Language: English

ISBN / ASIN: 3658268573


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