NeuroInvesting: Build a New Investing Brain .

This book is a cross between investing secrets and neuroscience, written by an Investment Adviser who deals with high net worth individuals on a daily basis. The different temperaments of her clients and the way they make decisions that confront them, fascinate as much as frustrate her. Being confined by an industry where Advisers are allowed only to advise their clients and not make decisions for them, how her clients decide is the biggest angst of her job. Her clients, most of whom do not deal with the financial markets on a daily basis, are required to make a yes or no decision to buying, selling or holding on to certain investments, sometimes for a large sum of their savings, with just a phone call or email attached with a short explanation or opinion. Throwing into the mix, irrational financial market at times and fast moving share prices, this is often not an easy task for most. The author finds that though confronted by similar sets of uncertain market variables, clients often make decisions quite differently. Over the sixteen years of dealing with different investors, she has considered and mulled over many factors that possibly set investors apart, from those who make winning decisions to those who don't. The author finally pinned down four major elements. This book does not just reveal these four elements but also describe how we can all have them through a new brain. Readers will find the plain explanations of our brain easy to understand and at the same time intrigued by how easily we can all re-wire our brains, for greater success.

Authors: Wai-Yee Chen

Date: 2013-10-21

Upload Date: 9/28/2019 12:52:32 PM

Format: PDF

Pages: 222



Language: English

ISBN / ASIN: 1118339215


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