The Psychology of a Website: Mastering Cognitive Biases, Conversion Triggers and Modern SEO to Achieve Massive Results .

The Psychology of a Website delivers a step-by-step blueprint for a complete makeover of your online presence. This book offers timeless techniques for turning underperforming websites into massive success stories for businesses, marketers, and entrepreneurs who need to get results now and dont have the time to wait months to start selling on Google.

Combining dozens of practical examples from some of the worlds most successful brands with the application of the fundamental principles of modern psychology and data science, the six-step WebsitePSY Formula covered in this book will take you on a guided journey to:

– Build instant trust and minimize friction
– Reduce your bounce rates by learning how to overcome common objections
– Encourage small commitments pulling the user towards your offer
– Frame your offer using effective design and copywriting for the Web
– Reassure with social proof to close more sales
– Build conversion funnels to create a repeatable source of new customers

Matthew Capala provides something different and necessary – Dorie Clark, HBR Writer, Author of Reinventing You

Go get my brothers book – Ja Rule, Celebrity Rapper and Founder of Iconn

Matt is THE expert when it comes to SEO – Deborah Malone, Content Manager at WSECU

Authors: Matthew Capala, Capala, Matthew

Date: 2019

Upload Date: 4/12/2021 10:49:19 PM

Format: PDF




Language: English



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