Brand Management: Brand Management Course


Brand Management is the process of creating, developing, and supervising the progress of a brand. This Book introduces you to various categories of brands, their architectures, extensions, and promotions. It also introduces brand equity, co-branding, brand performance, and valuation. This book will teach you the basic terms in branding and provide ideas on how to manage a brand right from creation to its valuation.This book is meant for all those readers who would like to understand the basics of Brand Management. It will be immensely useful for management students who are keen to make a career in Marketing.We assume the reader has a basic knowledge of business administration and marketing concepts. Creativity, analytical thinking, strategic thinking, and good communication skills are a plus.Brand Management is the process of creating, developing, and supervising the progress of a brand. This Book introduces you to various categories of brands, their architectures, extensions, and promotions. It also introduces brand equity, co-branding, brand performance, and valuation. This book will teach you the basic terms in branding and provide ideas on how to manage a brand right from creation to its valuation.Some of the topics covered in the book are as follows1.Brand Management – Overview2.Brand Management – Diversity3.Brand Management – Equity4.Brand Management – Equity Models5.Brand Management – Architecture6.Brand Identity and Positioning7.Brand Management – Promotion8.Brand Management – Extension9.Brand Management – Co-branding10.Brand Management – Performance11.Brand Management – Leveraging12.Brand Management – Valuation

Authors: ANSARI, HASANRAZA

Date: 2019

Upload Date: 4/14/2021 3:17:16 PM

Format: epub

Pages:

OCR:

Quality:

Language: English

ISBN / ASIN: B08B7PNXXK

ISBN13:

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