Levels of Corporate Globalization: Development of a Measurement Scale in the Context of Global Customer Management .

This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company's own strategic position, thereby enhancing corporate performance.

Authors: vels of Corporate Globalization: Development of a Measurement Scale in the Context of Global Custome

Date: 2004

Upload Date: 7/13/2020 5:48:56 AM

Format: PDF

Pages: 1

OCR:

Quality:

Language: English

ISBN / ASIN: 1403936250

ISBN13:

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