Marketing Concepts & Strategies Ed 8 .

Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to Marketing.

Authors: Lyndon Simkin

Date: 2021

Upload Date: 9/30/2021 4:10:50 AM

Format: pdf

Pages: 20



Language: English

ISBN / ASIN: 1473760275


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