Marketing Management: Marketing Management


Marketing Management is an organizational discipline, which deals with the practical application of marketing orientation, techniques and methods in enterprises and organizations and with the management of a company's marketing resources and activities. This is a brief introductory book that explains the methodologies applied in the rapidly growing area of marketing management.

This book will be useful for students from management streams who aspire to learn the basics of Marketing Management. Professionals, especially managers, aspirants of entrepreneurship, regardless of which sector or industry they belong to, can use this book to learn how to apply the methods of Marketing Management in their respective enterprise.

To understand this book, it is advisable to have a foundation level of knowledge of business and management studies. However, general students who wish to get a brief overview of Marketing Management may find it quite useful.

Marketing Management is an organizational discipline, which deals with the practical application of marketing orientation, techniques and methods in enterprises and organizations and with the management of a company's marketing resources and activities. This is a brief introductory book that explains the methodologies applied in the rapidly growing area of marketing management.

few topics covered in this book are as follows

Marketing Management – Overview
Marketing Management – Concepts
Marketing Management – Process
Marketing Management – Functions
Marketing Mngmt – Environment
Porters Five Forces
Marketing Management – Planning
Marketing Management – Research
Research Process
Consumer Behavior
Marketing Management – OBB
Marketing Mngmt – Segmentation
Demand Forecasting
Product Life Cycle
Branding of a Product
Marketing Mngmt – Brand Equity
Marketing Mngmt – Pricing Decision
Promotion Decisions
Distribution Channels
Physical Distribution
Marketing Mngmt – Advanced Topics

Authors: ANSARI, HASANRAZA

Date: 2019

Upload Date: 4/14/2021 3:33:04 PM

Format: epub

Pages:

OCR:

Quality:

Language: English

ISBN / ASIN: B08B8WSDNP

ISBN13:

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