Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches .


Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches.

Authors: Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches

Date: 2019

Upload Date: 9/29/2019 5:15:13 AM

Format: PDF

Pages: 1

OCR:

Quality:

Language: English

ISBN / ASIN: 1138182729

ISBN13:

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