The Fundamentals of Branding .


The Fundamentals of Branding offers an overview of the foundations for building, developing and maintaining brands. Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. It is also a discipline that is rapidly evolving, affected by technological advancements and a constantly shifting social context.

This title is designed to give readers a broad understanding of the stages and methodologies adopted in the brand development process.

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Authors: Melissa Davis

Date: 2009

Upload Date: 9/28/2019 3:23:21 PM

Format: PDF

Pages: 184

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Language: English

ISBN / ASIN: 2940373981

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