The Growth Strategies of Hotel Chains: Best Business Practices .


How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth?This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains growth strategies.

It explains in-depth how and why the largest worldwide hotel chains achieved dominant international status and shows how to forecast future developments. Authentic international examples in every chapter bring theoretical concepts into sharp focus.

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Authors: Leading Companies by Kaye Sung Chon and Onofre Martorel Cunill

Date: January 25, 2006

Upload Date: 9/29/2019 2:59:25 AM

Format: PDF

Pages: 232

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Language: English

ISBN / ASIN: 0789026635

ISBN13:

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