Wake Up Call: Lessons from the ALS Ice Bucket Challenge for Nonprofit Social Media .

In 2014, the world was shaken by millions of people undertaking the ALS Ice Bucket Challenge on social media. It raised $115 million dollars.

In Wake Up Call: Lessons from the ALS Ice Bucket Challenge for Nonprofit Social Media, Deb Finch uses the ALS Ice Bucket Challenge as a starting point to demonstrate how small nonprofits can leverage social media to increase donations, awareness, and volunteers.

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Authors: no autor

Date: 2021

Upload Date: 12/8/2022 7:43:14 PM

Format: epub

Pages: 184

OCR:

Quality:

Language: English

ISBN / ASIN: 1636764150

ISBN13:

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