Grow and Convert

Grow and Convert – Customers From Content

Introducing the Customers from Content System
While we've been busy doing everything you've just read above, we've been testing dozens of content types, promotion techniques and conversion tactics, and we've distilled it down to a 6 part system for getting a steady stream of customers through content.
We call it the Customers from Content System and we've developed a complete online video course to teach it to you.

What You'll Learn in Customers from Content
Customers From Content is a 6 module video course, fully online, that you can access from anywhere anytime you like.
Module 1 – Know Exactly Who to Target
Most content marketers don't have a deep understanding of who they're marketing to. This handcuffs them to producing crappy fluff content forever. After this module you'll have the skills to avoid this trap and level up your content.
– We walk you through detailed examples of mirage content vs. high quality content and breakdown the difference
– You'll immediately start understanding what makes good vs. bad content, and your creative wheels start turning
– You'll learn how to narrow down and identify the specific customers for which you should generate content.
– You'll learn our process for getting super deep on understanding the pain points of your best customers
– You'll learn the specific user research tactics we use to get customer information

Module 2 – Creating Content That Stands Out
Here you'll learn our system for getting beyond "me too" fluff content (like listicles), and produce stellar, specific content that your ideal customers will bookmark, email to each other and share.

– You'll learn the 6 content frameworks we use for ourselves and our clients
– You'll know what each framework does and when to use it
– We'll dive deep into our "sales funnel" framework so you'll know when to product bottom, middle, or top of funnel content and what each does

– Learn how to connect Module 1 to Module 2 and apply your customer understanding to produce content better than competition

Module 3 – Content Promotion

– Learn how to research and identify promotion channels so you can use your time most efficiently

– Learn how to get influencers to share your content without being pushy or sending 100s of spammy emails (we never have)
– Get our honest and detailed opinion of guest posting (we don't do much of it) and how best in integrate it into your strategy
– Learn how we use PR as a promotion strategy, starting at the content ideation step, to dramatically increase the chances of getting coverage

– Should you nurture over email or just ask for a lead? Devesh shares how to use our spreadsheet model to know, with numbers, which route you should take.

– When should you AB test? Devesh will share his experience and teach you when to worry (and importantly, not worry) about this.

Module 5 – How to measure the ROI of content marketing
Immediately stand out from everyone else by knowing how to attribute leads to content and calculate a cost of acquisition from content marketing.
– You'll get access to our cost of acquisition spreadsheet calculator, only available to buyers of this course
– We'll walk through how it works, how to use it, and multiple examples and scenarios
– This knowledge will immediately put you in the top tier of content marketing knowledge, and let you convey to bosses, clients, and yourself how content marketing ROI compares to other channels
– Without this ability it will forever be a struggle to convince the powers at be that content marketing is returning a great ROI, but with it you'll finally be able to

Module 6 – Building a Team of Writers
At some point, many marketers will want to scale their content production. This module will teach you how. We've tried (and failed) with multiple techniques, but after this module you won't have to. You'll learn exactly what's worked for us.
– Learn why a content marketing manager shouldn't be a writer and what they should focus on instead
– Learn the pros and cons of hiring in-house writers, vs. a writing agency, vs. a team of freelancers, and why we prefer the latter
– Learn how and where to find freelance writers
– Learn our process for vetting freelance writers so you get the best
– Learn how to pay and incentivize freelance writers so they continue to do great work over time

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Password: Golden_Plaza

Authors: Grow and Convert

Date: 2018

Upload Date: 7/16/2018 10:20:16 AM

Format: MP4

Pages:

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Language: English

ISBN / ASIN: 0000000000

ISBN13:

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